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A Simple Guide to the Metaverse and Its Uses in Business

What is the Metaverse? 

In recent years, the concept of the Metaverse has been gaining popularity in both the business and technology worlds. But what is the Metaverse? And how can businesses make use of it? Metaverse is defined as a digital reality that combines aspects of social media, online gaming, and augmented reality (AR) to allow users to interact virtually. Virtual worlds can be found in headsets like the popular Oculus Quest 2 or HTC Vive for immersive experiences where users sense their surroundings through sight as well as sound. The term “meta” means beyond. 

Metaverse Business Use Cases 

Metaverse has many potential applications in business, from training and simulations to marketing and customer service. In early 2020, as the world experienced a global pandemic and everything that followed, including a mass halt in travel, Facility Managers quickly found that they could use this technology to improve their operations. With remote monitoring applications and IoT, facility maintenance automation, and AR repairs, difficult tasks became easier to assess and problems became easier to prevent, saving companies hundreds of thousands to millions of dollars. 

The Metaverse virtual space is created by combining elements from the physical world with digitally created content, and it has immense implications for the future of facilities management. In particular, the Metaverse will allow facility timelines to show and compare the aging and changing of their buildings over time. By tracking these changes, facility managers can make better decisions about maintenance and improvements. Additionally, the Metaverse will provide an immersive experience that will allow people to “visit” different facilities around the world without ever leaving their home.

With metatags, users can approach any point of interest and engage with a “hot spot” to learn more about a specific item in the metaverse. For example, a large national pharmacy chain company utilizes digital twins and tags to inventory shelving systems, store power panel and fire alarm locations, and to ensure the pharmacy layout and equipment is within standards defined by their corporate leadership. Another example is, a museum could have a digital twin that users could access online or in the Metaverse and provide metatags at each piece of art. The user could then interact with the metatag and information would display, allowing the user to learn more about the art piece, the artist, and more.  With the latest IoT sensors, remote viewers can now see real-time updates to things like location temperatures and water presence. They can monitor video feeds as well! 

Getting Started  

Whether you are a national retailer, a medical facility, university, or any other entity, we have experience bringing facilities of all industries to life, digitally. We have been the visual capture partner of choice for a national leading childcare provider and have been able to see the impact of our visual capture services in businesses, local to national. 

Want to book a discovery call? Call (800) 958-8961 to speak to Seek Now team member, Andrew Crefeld, or learn more here