About
Forging a Better Way

Seek Now creates, acquires, and partners with companies revolutionizing property-adjacent fields. Our proprietary technology allows us to go beyond producing better, faster information to draw new insights that reframe and rewire your core business.

Propelled by People

Our leadership team is comprised of powerhouse individuals from diverse industries. Combining our unique areas of expertise with our shared passion for charting new paths, we are taking this growth-minded, service-oriented company to its fullest potential.

Leadership Team
Russ Carroll
Russ Carroll
CEO
Russ Carroll is CEO of Seek Now and oversees all aspects of operations, strategic direction, and culture. He brings to Seek Now more than 20 years of entrepreneurial leadership in the technology and finance industries.

Prior to founding Seek Now, Russ served as the number two executive leader with a competing company, where he helped to establish the insurance roof inspection industry. Over the past ten years under his leadership, Russ has led his teams to complete more than one million inspections for the top 100 US insurance carriers. Russ continued to create a culture of service and loyalty. He empowers his team with industry leading technology, best in class process, and opportunities for professional growth.
Ted Turcotte
Ted Turcotte
SVP, Central Operations
Ted Turcotte is employee number two and is responsible for all aspects of the field and back office operations. In addition, Ted directs the product development team to continuously advance Seek Now’s proprietary technology platform, Maestro, to ensure alignment with real time needs of the network, customers, and natural events.

Ted’s well-rounded career in sales, business development, and hands-on operations has led to the tremendous growth of Seek Now from the ground up. Ted works each day to develop Seek Now’s operational leadership, supporting more than 10,000 property inspections per week; faster, with better consistency and quality, than the insurance industry has ever experienced.
Dave Deans
David Deans
CFO
David Deans provides overall financial leadership required to achieve Seek Now’s tactical and strategic objectives. Supporting Seek Now’s rapid growth, David’s team focuses on building scalable infrastructure, controls, and compliance required to support the 100+ employees and 700+ field contractor organization.

Prior to joining Seek Now, David led multiple finance teams within Fortune 500 companies, including CFO for Genscape, Inc. (acquired by Verisk Analytics / Wood Mackenzie) which, during David’s tenure, realized 4X revenue growth, multiple acquisitions, and global expansion. David’s experience within high growth companies, including active participation in various M&A activities, will benefit Seek Now as we continue our expansion deeper within the industries we serve.
Corey Rice
Corey Rice
SVP, Insurance Product & Strategy
Corey Rice leads Seek Now’s insurance solutions roadmap. As Seek Now is disrupting the multi-billion dollar independent adjuster (IA) market, Corey’s focus is to accelerate the adoption of Seek Now services within the insurance industry.

Corey joined Seek Now after serving 15+ years with Liberty Mutual, where he was responsible for overseeing their $100M+ annual (IA) budget and vendor relationships. Corey’s experience as a consumer of Seek Now’s services enables him to lead our product solutions roadmap and engage Seek Now’s customers at a deeper and more credible level than ever before.
Dave Pederson
David Pederson
EVP, Enterprise Growth & Strategy
David Pedersen drives the company’s enterprise & strategic growth initiatives, including the expansion of Seek Now services, adoption of emerging technologies, and development of strategic partnerships.

David brings deep insurance industry experience, with over 25 years of delivering solutions to his clients in the areas of policy and claims management, underwriting data & analytics, property estimatics (MSB), and roof measurement (SkyMeasure). In addition, David brings diverse general management experience from technology startup founder to CEO of Insurity, a fast growing $100M+ enterprise insurance software business, to most recently leading several strategic initiatives across CoreLogic’s various property business verticals.
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Gary Stinson
Senior Director, Marketing & Communications
Gary Stinson comes to work every day with a mission to share the Seek Now story through messaging and visuals to both internal and external audiences. Gary’s team touches every element of the brand, including web, technology, merchandise, social media, print, and presentation – and tell and sell the story to customers and team members utilizing public relations and conversations, utilizing data and knowledge from the journey to support the future creative roadmap.

Gary brings over ten years of digital, marketing, and media relations experience to Seek Now – serving both the corporate and non-profit sectors – creating and leading cultural experiences for the Kentucky Derby Festival and Humana Inc.
Jim Cook
Jim Cook
VP, Sales
Continuing the organization’s tremendous track record of growth as Seek Now’s VP of Sales, Jim Cook is tasked with creating a scalable sales organization from ground up. Jim’s focus on building out formalized sales roles, upgrading skills, and implementing process will ensure Seek Now’s continued growth trajectory.

Jim brings 25 years industry experience building and leading $100M+ sales organizations for companies like Enservio, Verisk, and LexisNexis. With Jim’s experience, he will also play a significant role as we broaden beyond insurance claims into new verticals.
Brian Prentice
Brian Prentice
Director, National Field Operations (Insurance)
Brian Prentice utilizes each day as an opportunity to provide leadership, improve process, and scale the National Field Operations team within the insurance sector of Seek Now services. Brian oversees the performance of the 700+ national contractor organization, utilizing a team of Regional Field Managers and network of mentors, all while ensuring quality in field operations.

Brian has over 20 years of administration and national claims experience with several of the country’s top ten insurance carriers, including Nationwide, AIG, and Travelers. Most recently, Brian served as VP of Claims for Geovera, leading the claims organization through comprehensive technology operating system conversions.