Unlocking Success: Why Every Real Estate Agent Needs To Invest In Virtual Tours

April 29, 2024 — Seek Now

Benefits for Buyers

Virtual tours have changed the way buyers interact with properties, particularly those who are unable to visit in person. This is especially beneficial for out-of-state buyers who may be interested in a property but are unable to physically tour it. In fact, nearly 50% of all potential buyers indicate that they would be willing to make an offer on a home based solely on the information provided in a virtual tour.

Beyond simply offering convenience, virtual tours also play a significant role in encouraging serious buyers to take the next step. Statistics reveal that buyers aged 18-34 are 130% more likely to book a showing if there is a virtual tour available for a listing. For this demographic, a virtual tour provides a more immersive and engaging experience than static photographs or written descriptions alone. It allows them to envision themselves in the space and assess its suitability before committing to an in-person visit.

Virtual tours can help alleviate the fear of the unknown that often accompanies long-distance home buying. By providing a comprehensive view of the property, including its layout, features, and condition, virtual tours offer a sense of transparency and trust.

Benefit for Sellers

Sellers have increasingly embraced virtual tours for their numerous benefits, which extend beyond simply reaching a wider pool of potential buyers. While expanded reach is certainly a significant advantage, sellers also value virtual tours for their ability to streamline the selling process and minimize disruption to their lives.

Virtual tours serve as an effective screening tool, helping to filter out unqualified or unserious buyers. By offering a detailed and immersive view of the property, they give potential buyers a comprehensive understanding of its layout, features, and condition. This transparency enables buyers to self-identify whether the property meets their needs and preferences before committing to an in-person showing.

This means that only genuinely interested and qualified buyers are likely to request a physical tour of the property. This saves both sellers and agents valuable time that would otherwise be spent on unproductive showings. Instead, they can focus their efforts on engaging with serious prospects who are more likely to make an offer.

Benefit for Agents

Virtual tours have emerged as a game-changer in the real estate industry, offering tangible benefits that translate into faster sales and higher prices for properties. According to recent data, listings with virtual tours closed a staggering 31% faster and fetched prices that were 9% higher on average compared to listings without virtual tours.

However, the benefits extend beyond just boosting sales and prices. Agents can use virtual tour data to build and enhance their portfolios. Therefore, it’s crucial to choose a provider that prioritizes data ownership. This ensures agents have full control of their deliverables without worrying about losing access due to unpaid subscription fees

NextHome has partnered with Seek Now and deemed their Seeker 360™ Services as the preferred virtual tour vendor for a multitude of reasons, but a unique advantage is a focus on data ownership. With Seek Now, every tour purchased is owned outright by the agent, ensuring unfettered access to the data collected. This means agents can confidently build their portfolios knowing that they have complete control over their data and can utilize it to drive their business forward.

Benefits of Seeker 360 Virtual Tours

As a preferred virtual tour vendor, Seek Now gives NextHome access to a proven virtual tour solution that is accessible remotely, online or offline, and across every digital device. Other key features include:

All-inclusive pricing: No subscription cost
Data ownership: You keep what you paid for
High-quality walkthroughs: With 2D heads-up display
Accurate floor plans: Providing a clear understanding of property layout
Reliable property square footage: Ensuring transparency and trust
Nationwide coverage:1000+ trained camera operators coast to coast
Simple scheduling: Get an estimate and book a virtual tour scan in minutes
High-quality marketing images: Enhancing your listings

In the ever-evolving world of real estate, virtual tours have become a necessity. Seek Now’s Seeker 360 Services not only meet this need but also surpasses expectations. That’s why NextHome has chosen Seek Now as its preferred virtual tour partner.

Learn more about Seeker 360 virtual tour services and the NextHome partnership.